Patterson Fletcher Rebrand

The Patterson Fletcher rebranding was a collaborative undergraduate project where my partner and I reimagined the identity of a fictional tailoring and men's clothing company. We analyzed its existing branding and redesigned it to better align with the company’s purpose and values. Our work included selecting a clean, professional typeface and a color palette that conveyed sophistication and subtle elegance, creating a cohesive and memorable brand identity. Below, you can see the mockups we created for this project, as well as the brand elements.